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Jimmy Brings - Do Less
Brief
With footy season approaching Jimmy Brings wanted to position themselves as the go-to option for Australian footy fans. Ordering Jimmy Brings is easy and they wanted to convey their brand platform of Drinks Delivered in Minutes to ALL footy fans.
Solution
Keeping in mind the brand platform and the craziness and energy that football creates, we wanted something to line up with both. Hence the line, Do Less, Get Jimmy was born.
We wanted to make a TV spot fun and accessible and shine a spotlight on the footy fans, whether you're a fanatic, the expert or just there to chill with some friends. Order your drinks with Jimmy Brings and just Do Less.
The TV spot ran on Kayo during prime time footy season and across all digital and social platforms and introduced Jimmy Brings to a new demographic of customers who don't have to leave the couch for their drinks.
Role
Art Director, Production Assistant
