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e.l.f YOU - Social identity
Background
e.l.f YOU is the beauty brand's e.l.f twitch channel.
e.l.f YOU is where beauty 💅 meets gaming 👾, every eye, lip and face are welcome, and anything is e.l.f.ing possible.
Solution
e.l.f YOU is as fast-paced as the gaming world.
We were tasked to ensure the social identity fit in the brand ecosystem of e.l.f, while also ensuring it was accessible to every gamer.
Since this is a social-first campaign, we wanted all assets to embrace the 'low-fi' style found on social platforms, while also fitting seamlessly into the recognizable environment of Twitch streams.
Role
Art Director, Designer
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