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LANGTONS - To the finer moments
Brief
LANGTONS wanted to introduce the new brand to its audience and establish itself as the destination for luxury fine wine experiences in Australia.
Solution
We started with the oldest question in the book, why do people choose LANGTONS? Is it for the rare and exclusive wines, the brokerage experience, or the events?
It's for the finer moments. The luxurious experiences.
We wanted the brand ad to reflect the moments that stick with you. From opening a bottle of wine with friends and family to finally receiving the wine you've been looking for. They’re unique, exclusive; elevated from the everyday.
Langton's "To the Finer Moments" campaign has been its most successful to date. It exceeded planned impressions across TV, digital, print, and OOH placements and exceeded industry averages. The targeted media placements effectively resonated with Langton's customers, resulting in high click-through rates and enhanced brand awareness and consideration. Even outperforming other Endeavour brands like Dan Murphys and BWS in customer satisfaction.
Role
Creative team, Production Assist, Video Assistant
