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LANGTONS - Classification
Brief
Every few years, LANGTONS curates their top 100 wine list and hosts the Classification wine-tasting event across Australia.
To celebrate the return of Classification we wanted to create something special for the event.
Solution
We started by creating a new look and feel for the event to distinguish it as a truly special event for the brand.
As LANGTONS is an online retailer it was important to focus on the human element of an event like this. The touch of the bottle, the taste of the wine, the sounds of an event, the conversations, the experience.
The event was a huge success and 13.6% of ticket purchasers were recognised as New to business, accounting for 305 of the tickets purchased. Which was a first for the brand and a huge step into the right director for the event for attracting new customers.
Role
Art Director, Video Editor, Designer
