Fennec - Outfox lice

Boehringer Ingelheim wanted to launch their new pour on product for Sheep in rural Australia as the solution for lice for their livestock.

Sheep producers are used to foxes being the threat.
But when it comes to lice, it’s the flock that’s under constant attack, by something smaller, harder to spot, and far more persistent.

Reframe Fennec as the fox that hunts lice.
A sharp, relentless solution that flips the natural order, putting producers back in control with a treatment that actively seeks out lice and eliminates them with precision and staying power.