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Jimmy Brings - Couch Beers?
Brief
With a successful campaign with Do Less, Jimmy Brings wanted to do something big to celebrate footy finals. Partnering with Lion to create an exciting promotion for footy fans and beer fans.
Solution
Have you ever thought to yourself I wonder if a couch made out of beer would be comfy, well I can say the answer is yes.
To celebrate footy finals and the amount of beers that we were giving away, we wanted to give away a couch-load of beer.
Couch beers delivered in minutes to your couch, a footy fan's dream. The promotion was a huge success and was the right way to cap off the season. The campaign ran across Kayo, digital and social platforms and saw a huge increase in app downloads for that month making it the biggest month of the year so far.
Role
Art Director, Set Stylist, Production Assistant, Video Assistant
