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Betashares - ASX:GAME Campaign
Background
ASX:GAME by BetaShares is Australia’s first ETF focused on the booming global gaming and esports sector, appealing to younger, tech-savvy investors.
Twitch was chosen to reach this engaged millennial and Gen Z audience authentically within their gaming communities, positioning ASX:GAME as a fund that understands and connects with their culture.
Insight
You'll be surprised how many things that gaming and investing have in common, from risk and reward dynamics, strategy, timings and risk mitigation through diversification
Idea
So let’s show gamers that growing their ETF portfolio’s with GAME is as easy as farming xp in their favourite game.


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